<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>African Digital Art &#187; trillion dollar campaign</title>
	<atom:link href="http://www.africandigitalart.com/tag/trillion-dollar-campaign/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.africandigitalart.com</link>
	<description>Pushing Digital Boundaries</description>
	<lastBuildDate>Mon, 06 Sep 2010 02:42:01 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
		<item>
		<title>Best and Worst Ad Campaigns from Africa</title>
		<link>http://www.africandigitalart.com/2009/08/best-and-worst-ad-campaigns-from-africa/</link>
		<comments>http://www.africandigitalart.com/2009/08/best-and-worst-ad-campaigns-from-africa/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 20:32:26 +0000</pubDate>
		<dc:creator>African Digital Art</dc:creator>
				<category><![CDATA[Featured Projects]]></category>
		<category><![CDATA[Ads of the World]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[African campaigns]]></category>
		<category><![CDATA[Dreamfields]]></category>
		<category><![CDATA[KFC SA Head]]></category>
		<category><![CDATA[Salvation Army]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[The Firehouse]]></category>
		<category><![CDATA[The Standard]]></category>
		<category><![CDATA[trillion dollar campaign]]></category>
		<category><![CDATA[Vodacom]]></category>

		<guid isPermaLink="false">http://www.africandigitalart.com/?p=955</guid>
		<description><![CDATA[PART 1 Ads of the World is a popular place for researching international global advertising. creatives from all around the world come through the site to seek inspiration and take a look at the best of the best advertising campaigns from around the world. We couldn&#8217;t help ourselves we just had to see what campaigns [...]]]></description>
			<content:encoded><![CDATA[<p><strong>PART 1</strong></p>
<p><a href="http://adsoftheworld.com/" target="_blank">Ads of the World</a> is a popular place for researching international global advertising. creatives from all around the world come through the site to seek inspiration and take a look at the best of the best advertising campaigns from around the world. We couldn&#8217;t help ourselves we just had to see what campaigns are coming out of Africa.</p>
<p>So here is a selection of what we found&#8230; the best and worst. (they are predominantly form S. Africa, we would like to see more from the rest of Africa) Send us your suggestions for ads!</p>
<p><img class="alignleft size-large wp-image-956" title="kayafist" src="http://www.africandigitalart.com/wp-content/uploads/2009/08/kayafist-738x1024.jpg" alt="kayafist" width="526" height="730" /></p>
<h3>Kaya FM 95.9: Fist</h3>
<p><span style="color: #808080;"><span style="color: #808080;">16 June 1976 marks the day South African school children from Soweto stood up in protest against the Bantu education act. Due to this event, June 16th is now celebrated as South Africa&#8217;s youth day, which commemorates the bravery and the death of many South African children including Hector Pieterson. The raised fist, to this day has been a symbol of Power &#8220;Amandla</span><span style="color: #808080;">.&#8221;</span></span></p>
<p>Advertising Agency: <a href="http://www.thefirehouse.co.za">The Firehouse, Johannesburg, South Africa</a><br />
Executive Creative Director: Steven Richards<br />
Creative Director: Rowan John<br />
Art Director: Ryan Liedeman<br />
Copywriter: Tamara Kotelo<br />
Model Maker: Ryan Liedeman<br />
Photographer: Vanessa Grobler<br />
Published: June 2009</p>
<p><img class="alignleft size-large wp-image-962" title="zimbabweantrillion" src="http://www.africandigitalart.com/wp-content/uploads/2009/08/zimbabweantrillion-1024x723.jpg" alt="zimbabweantrillion" width="550" height="388" /></p>
<div>
<h3>The Zimbabwean Newspaper: Money</h3>
<p><strong>Advertising Agency:</strong> TBWA\HUNT\LASCARIS, Johannesburg, South Africa<br />
<strong>Executive Creative Director: </strong>Damon Stapleton<br />
<strong>Creative Director: </strong>Nicholas Hulley<br />
<strong>Copywriters: </strong>Raphael Basckin, Nicholas Hulley<br />
<strong>Art Directors:</strong> Shelley Smoller, Nadja Lossgott</p>
<p><strong>Brief:</strong><br />
Our client, The Zimbabwean newspaper, has been driven into exile for reporting on how the Mugabe regime has rigged elections, crushed the opposition, caused poverty, disease and the total collapse of the economy. And now, having been exiled, the regime has slapped a 55% luxury import duty on the paper (as if freedom of speech is a luxury) that makes it unaffordable for the average Zimbabwean. To get the paper into Zimbabwean hands, it needs to be subsidised, and our client can only do that by raising awareness, acquiring new customers and driving sales outside Zimbabwe.</div>
<p><code><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="568" height="452" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/e3Q5nhnrPHg&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed wmode="transparent" type="application/x-shockwave-flash" width="568" height="452" src="http://www.youtube.com/v/e3Q5nhnrPHg&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></code></p>
<h3>Vodacom: We&#8217;ve been having it</h3>
<div>
<p>Production Company: Velocity, Cape Town<br />
Director: Adrian De Sa Garces<br />
Producer: Karen Kloppers<br />
D.O.P: Peter Tischauser<br />
Advertising Agency: Draft Fcb Johannesburg, South Africa<br />
E.C.D: Rob Mclennan<br />
C.D: Grant Jacobsen<br />
Art Directors: Grant Jacobsen, Marcus Moshapalo, Neelesh Vallabh<br />
htv: Rachel Andreotti<br />
Post Production Co: Waterfront Post And Left<br />
Editor: Saki Bergh<br />
Music Co/composer/sound Designer: Rob Schroeder</p>
<p><img class="alignleft size-large wp-image-973" title="standarddriller" src="http://www.africandigitalart.com/wp-content/uploads/2009/08/standarddriller-767x1024.jpg" alt="standarddriller" width="551" height="733" /></p>
<h2>The Standard: Work</h2>
<p>&#8220;Where there’s news, there’s The Standard.&#8221;</p>
<div>
<p>Advertising Agency: <a href="http://www.scangroup.biz/">Mccann Kenya, Nairobi, Kenya</a><br />
Creative Directors: Tarun Batra, Inam Kazimi<br />
Art Director: Tarun Batra<br />
Copywriter: Inam Kazimi<br />
Photographer: Simon Cox<br />
Published: July 2008</div>
</div>
<p><code><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="556" height="444" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/zj_F-N2iKNo&amp;hl=en&amp;fs=1&amp;border=1" /><param name="allowfullscreen" value="true" /><embed wmode="transparent" type="application/x-shockwave-flash" width="556" height="444" src="http://www.youtube.com/v/zj_F-N2iKNo&amp;hl=en&amp;fs=1&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></code></p>
<h2>KFC SA: Head</h2>
<p>Advertising Agency: <a href="http://www.ogilvy.com/">Ogilvy Johannesburg, South Africa</a><br />
Creative Directors: Fran Luckin, Graham Lamont<br />
Art Director: Peter Little<br />
Copywriter: Sanele Ngubane<br />
Other additional credits: Tsakane Mhangwani, Sithabile Maphumulo, Thabang Butelezi<br />
Aired: January 2009</p>
<p><img class="alignleft size-large wp-image-979" title="Salvationuniform" src="http://www.africandigitalart.com/wp-content/uploads/2009/08/Salvationuniform-1024x692.jpg" alt="Salvationuniform" width="551" height="371" /></p>
<h3>Salvation Army: AWB Uniform</h3>
<p>&#8220;Any old clothes will do.<br />
You wouldn&#8217;t be caught dead in them but, for a homeless person, they could mean the difference between life and death. Please donate your unwanted clothes to the homeless this winter.&#8221;</p>
<p>Advertising Agency: Lobedu Leo Burnett, Johannesburg, South Africa<br />
Creative Director: Vanessa Pearson<br />
Copywriter: Angela Collins<br />
Art Director: Yvonne Hall<br />
Photographer: Clive Stewart</p>
<p><code><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="566" height="450" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iRdwinsYdzc&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" /><param name="allowfullscreen" value="true" /><embed wmode="transparent" type="application/x-shockwave-flash" width="566" height="450" src="http://www.youtube.com/v/iRdwinsYdzc&amp;hl=en&amp;fs=1&amp;rel=0&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></code><br />
Advertising Agency: Jupiter Drawing Room, Cape Town, South Africa<br />
Creative Director: Livio Tronchin<br />
Art Director: Carl Willoughby<br />
Copywriter: Ross Chowles<br />
Production Company: Sub urban, Johannesburg, South Africa<br />
Production Company Website: www.suburban.tv</p>
<p>Production Company Creatives: Damion Swan, Candice Moir, Brennan Lewis</p>
<p>Aired: November 2007</p>
<p><img class="alignleft size-large wp-image-980" title="Dreamfieldssoccerbag" src="http://www.africandigitalart.com/wp-content/uploads/2009/08/Dreamfieldssoccerbag-1024x723.jpg" alt="Dreamfieldssoccerbag" width="565" height="397" /></p>
<h3>Dreamfields: Plastic bag</h3>
<p><span style="color: #808080;">&#8220;This is a soccer ball or plastic bag as it is more commonly known. Right now, you are holding a part of someone’s dream in your hands, the only dream some children have to play around with on dusty township fields. A plastic bag like this one is filled with more bags and then tied with string, until it resembles a ball. And just like a real soccer ball, it is kicked and passed around by bright-eyed children with hope in their hearts. Think of how many stars have gone unnoticed, all because they didn’t have access to basic facilities. The Dreamfields Project aims to turn dreams into reality by building at least 24 beautifully turfed soccer pitches in disadvantaged communities in South Africa. Because if we’re going to bring dreams to life, let them be real, and not made out of plastic.&#8221;<br />
</span><br />
Advertising Agency: BBDO, Cape Town, South Africa<br />
Creative Director: Ivan Johnson<br />
Art Director: Quentin Arendse<br />
Copywriter: Hilton Mashonga<br />
Photographer: David Prior<br />
Other additional credits: Clinton Mintri<br />
Published: September 2008</p>
<div style='display:none' id="post-refEl-955"></div>]]></content:encoded>
			<wfw:commentRss>http://www.africandigitalart.com/2009/08/best-and-worst-ad-campaigns-from-africa/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Trillion Dollar Billboard</title>
		<link>http://www.africandigitalart.com/2009/04/the-trillion-dollar-billboard/</link>
		<comments>http://www.africandigitalart.com/2009/04/the-trillion-dollar-billboard/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 16:10:11 +0000</pubDate>
		<dc:creator>African Digital Art</dc:creator>
				<category><![CDATA[Featured Projects]]></category>
		<category><![CDATA[Zimbabwe]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Everything Africa]]></category>
		<category><![CDATA[mugabe]]></category>
		<category><![CDATA[trillion dollar campaign]]></category>
		<category><![CDATA[wallpaper]]></category>
		<category><![CDATA[zimbabwe]]></category>

		<guid isPermaLink="false">http://www.africandigitalart.com/?p=192</guid>
		<description><![CDATA[The world&#8217;s most &#8216;expensive&#8217; ad-campaign right in Africa. The Client isn&#8217;t Coca Cola, or a snazzy Apple ad but it is designed for the Zimbabwean Newspaper. The campaign uses over $100 trillion Zimbabwean dollars which is is cheaper than actually printing the board on paper.The campaign is also featured on Creativity.]]></description>
			<content:encoded><![CDATA[<p>The world&#8217;s most &#8216;expensive&#8217; ad-campaign right in Africa. The Client isn&#8217;t Coca Cola, or a snazzy Apple ad but it is designed for the Zimbabwean Newspaper. The campaign uses over $100 trillion Zimbabwean dollars which is is cheaper than actually printing the board on paper.The campaign is also featured on <a href="http://creativity-online.com/work/view?seed=fde5f40c" target="_blank">Creativity.</a></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-193" title="Zimbabwe billboard" src="http://www.africandigitalart.com/wp-content/uploads/2009/04/3401499440_5c05d5152d_o.jpg" alt="Zimbabwe billboard" width="500" height="333" /></p>
<p><a href="http://creativity-online.com/work/view?seed=fde5f40c" target="_blank"></a></p>
<p><img class="aligncenter size-full wp-image-195" title="trillionbillboard" src="http://www.africandigitalart.com/wp-content/uploads/2009/04/3401499668_9858e0b0b4_o.jpg" alt="trillionbillboard" width="500" height="377" /></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-196" title="zimdollar" src="http://www.africandigitalart.com/wp-content/uploads/2009/04/3401499572_cfd0996feb_o.jpg" alt="zimdollar" width="500" height="399" /></p>
<div style='display:none' id="post-refEl-192"></div>]]></content:encoded>
			<wfw:commentRss>http://www.africandigitalart.com/2009/04/the-trillion-dollar-billboard/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>
