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11 December 2012

SA Innovation Summit Campaign

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Take a look at this great branding project with Logo, advert, postcard, poster, newsletter and print design by K&i

The SA Innovation Summit is in its 5th year of bringing together leaders, entrepreneurs and innovators.

K&i designed and conceptualised full integrated branding for this years event, including the identity graphics, Lab logo, multiple print and digital adverts, postcard, posters, website graphics, newsletters, e-mail signatures, campaign literature, and personalised gift and invitation.

The theme for the year’s event was ‘Leading innovation – Africa’s competitive edge’, and we wanted the branding to represent an African feel, handmade, creative and of course innovative. Based on traditional African curios, we substituted Scooby wire and beads with nails, embroidery thread, wood and laser engraving to produce a sophisticated, intricate and handmade piece. The networking and connectivity aspect is a key part of the summit, this was also highlighted using the string to tie parts together and also creating multiple messages.

Another part of the Innovation summit is it’s fun and playful Innovation Summit Lab where people can pitch their ideas to a panel of judges. In keeping with the fun aspect along with the idea of making/building we designed the logo for the lab out of Lego.





















About jepchumba

Jepchumba is an AFRICAN DIGITAL ARTIST and DIGITAL ENTHUSIAST who works hard to combine her two passions: Digital Media and Africa. Originally from Kenya, she has lived around the world developing her interest in philosophy, art and technology. An African digital artist, Jepchumba loves experimenting with motion, sound and various digital effects and techniques and has an extensive background in digital art, web design and development, audio/visual production and social media strategies.