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8 October 2012

When The Rains Come

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When the Rains Come is a children’s book illustrated and designed by Malika Favre. The project was initiated by MUMs (Malawi Underprivileged Mothers). The book tells the story of an old folk tale from Malawi designed to not only raise awareness about young mothers in Malawi.

“My approach was very instinctive and quite different from my usual creative process. This project was not about paring things down but about bringing patterns, animals and colours to life in a joyful and almost chaotic way….. The real challenge was to communicate the reality of the situation for Malawi children while retaining and celebrating the joy of Malawi culture. We didn’t want to create a grim assesment of life in Malawi but rather raise awarness about the current situation in a positive way.”

- Malika Favre

About jepchumba

Jepchumba is an AFRICAN DIGITAL ARTIST and DIGITAL ENTHUSIAST who works hard to combine her two passions: Digital Media and Africa. Originally from Kenya, she has lived around the world developing her interest in philosophy, art and technology. An African digital artist, Jepchumba loves experimenting with motion, sound and various digital effects and techniques and has an extensive background in digital art, web design and development, audio/visual production and social media strategies.