Habari Media is Africa’s biggest online media sales house. Each year they send out a calendar that not only functions as a media rate card, but also a showcase of the rising stars in the online industry. The brief to us was to conceptualise a theme for the 2012 calendar. Based on the fact that the online industry is finally receiving the recognition it deserves as powerful advertising medium in Africa, we came up with “Digital Heroes”, a calendar highlighting the way these people are winning in the digital and media landscape around them.
Each month was inspired by a different arcade/ 8-bit video game featuring a prominent player in the digital arena as the hero of the game. We asked the individual people a variety of questions and incorporated their answers into the illustration of the game environments, showcasing our heroes in a personalized digital world
The calendars box/ game console was delivered containing a set of 12 month background inserts cards that slide into the side of the box to change to the ‘screen’ of the game. The pop-out Heroes and Enemies for each month were provided in die-cut card format that, once popped-out, are inserted into a die cut stage in front of the screen. The box was also fit with an LED light set that the viewer can turn on to illuminate the screen. The viewer would then change the screen and the characters as each month passes. The QR code at the bottom of the box was provided to take the viewer to the Habari website with links to play the actual games in real time.