At the beginning of 2010, sploosh digital was requested to review the Morewood mark and logotype. The original logotype, designed by Trevor Swart about 8 years previously, was looking dated. The new brand needed to reflect the changes that are going on at Morewood Bikes, without making a complete departure and alienating their existing fan-base. The studio worked on the project collaboratively over the period of a few months, first refining the logotype, and then tackling the mark – which is without a doubt the most challenging hurdle of any rebranding project. Let them know what you think.