PUMA: Journey of Football

I missed this little gem made a while before the world cup. Featuring heavily on the Black Stars (Ghana’s National Football Team), cameo shots from Samuel Eto’o and other African teams, Syrup a New York based agency, spear head its direction alongside their client PUMA. “Love = Football” was inspired by Pele’s last words in a speech before a final career game which drew 75,000 fans in New York. He left masses with these three words: “Love, Love, Love.” The culture of football unites a world audience with one thing they share in common, and this campaign makes this phrase “Love = Football” very fitting. With the World Cup just ended, this video seems a suitable nod or a hat tip to the games.
(Song: Going On by Gnarls Barkley)

Syrup are the same studio that were commissioned by PUMA to film, Of The Same Earth. The short features painter/artist Kehinde Wiley who created limited edition sneakers and African themed clothing for PUMA. Drawing from african print & sculpture for inspiration, the short chronicles his process. It also featured star footballers, John Mensah (Ghana), Emmanuel Eboué (Ivory Coast) and Samuel Eto’o (Cameroon) all wearing the PUMA Unity Kit designed to be won by all 12 African teams that PUMA sponsors.