- Gentlemen of Bacongo
African Digital Art Recommended Reading
For your inspiration pick up this bookGentlemen of Bacongo by Photographer Daniele Tamagni. The book features a subculture in the Congo where men express their creativity through their clothing. They are part of a cultural movement called Le Sape “a clique of extraordinarily dressed dandies from the Congo. In the midst of war and abject poverty, these men dress in tailored suits, silk ties, and immaculate footwear.”.
The arrival of the French and Belgians to the Congo, at the beginning of the 20th Century, brought along the myth
of Parisian elegance among the Congolese youth working for the colonialists. In 1922, G.A. Matsoua was the first ever Congolese to return from Paris fully clad as an authentic French gentleman, which caused great uproar and much
admiration amongst his fellow countrymen. He was the first Grand Sapeur. The Sapeurs today belong to Le SAPE (Société des Ambianceurs et des Personnes Élégantes) – one of the world’s most exclusive clubs. Members have their own code of honour, codes of professional conduct and strict notions of morality. It is a world within a world within a city.
Respected and admired in their communities, today’s sapeurs see themselves as artists. Each one has his own repertoire of gestures that distinguishes him from the others. They are also after their own great dream: to travel to Paris and to return to Bacongo as lords of elegance. Designer brands of suits and accessories are of the utmost importance to Sapeurs – Pierre Cardin, Roberto Cavalli, Dior, Fendi, Gaultier, Gucci, Issey Miyake, Prada, Yves Saint Laurent, Versace, Yohji Yamamoto are their patron saints. Unlike some US hip-hop gangs who are dressed in similar fine threads, there is no bloodshed here here your clothes do all the fighting for you, otherwise you are not fit to be called a Sapeur.