Directed by Edouard Salier and produced by Paranoid US in time for the South Africa World Cup, this spot delivers a squeeze of hope shared with the spirit of a great sport. Though it was produced in France through an agency in Argentina, its intelligent, feel good and its authentic story quite relatable and worthy of mention on ADA. Musical Track by K’naan.




Barbara
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Barbara

Editor at African Digital Art Network
Originally from Nairobi, Barbara Muriungi is a motion designer & animator. After a brief stint working as a sound tech and producing roles in TV and radio, Barbara realised her passion for design and pursued her studies in Motion Graphics and Visual Effects. In between working clients like HBO, Nat Geo, Disney, Fuse, she works on collaborative projects and continues her interests in photography, illustration and travel.
  • http://beta10.behance.net/Divine Martin Joel

    This is crazy awesome! What are we left to do now :(

  • http://www.designserge.net Serge Akwei

    Wow, it’s really cool. Thanks for sharing.

  • billy

    haha most awesome thing iv seen in a while…im watching it again

  • Segz

    This is incredibly awesome

  • mow

    lost 4 words epic ad. 4 da next world cup ad thery should commission an African agency…

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