How to grow your brand responsibly in Africa

Source: Bizcommunity
Author: Issa Sikiti da Silvia.

Despite its seemingly endless problems – diseases, crime, war, coup d’états, dictatorship and corruption – Africa has nevertheless become a destination choice for potential investors who seek to capitalise on its phenomenal growth and annual higher returns to expand their wings and grow their brands. But the continent is not for the faint-hearted!
Those who are willing to embark on an investment adventure and grow their brands in Africa in a sustainable manner must do their homework properly, warned Nomahlubi Simamane, CEO and founder of Zanusi Brand Solutions.