The Trillion Dollar Billboard

The world’s most ‘expensive’ ad-campaign right in Africa. The Client isn’t Coca Cola, or a snazzy Apple ad but it is designed for the Zimbabwean Newspaper. The campaign uses over $100 trillion Zimbabwean dollars which is is cheaper than actually printing the board on paper.The campaign is also featured on Creativity.

Zimbabwe billboard

trillionbillboard

zimdollar


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African Digital Art is a source for digital enthusiasts inspired by Africa. From Film, Animation, Branding, Graphic Design, Visual FX, Photography, Typography and more. The best in African digital media.

Published on Apr 01, 2009
Filed under: Featured Projects,Zimbabwe
Tags: , , , , , | 3 Comments

Comments

I love it. That’s all I’ve gotta say. Love it.

B

posted by Brendan on 04.05.09 at 9:51 am

Haha – ingenious. Nuff said!

posted by Chipo on 04.10.10 at 2:33 am

[...] are pleased to feature a brand new campaign from the creators of Trillion Dollar Campaign for The Zimbabwean Newspaper. What’s to become of a celebrity-obsessed generation that’s forgetting its [...]

posted by Forgotten history. Lost Future. | African Digital Art on 04.20.10 at 1:59 pm

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